
Tilac
Tilac is one of Soi Cowboy's more established go-go bars, occupying a central position on the strip between the larger Baccara and the beer bars at the Asok end. The name means 'darling' in Thai, and the bar has operated under this name for years. The venue seats around 50 customers across two sections: a main bar area with stage and a slightly elevated lounge at the back. The lineup is one of Tilac's strengths, with 30 to 40 dancers on shift during peak nights, making it one of the larger operations on the soi. The stage is well-lit and the sound system carries without distorting. Drink prices sit in the standard Soi Cowboy range, and the service is efficient. Tilac attracts a mix of first-timers drawn by the central location and regulars who return for the consistent quality.
Where to stay near Tilac
Hotels and rentals within walking distance.
What to Expect
A well-run go-go bar in the middle of Soi Cowboy with a large dancer lineup. The stage is visible from most seats, and the atmosphere is energetic without being overwhelming. Service is professional.
Energetic and social, with the large lineup creating constant activity on and around the stage.
Dance pop, Thai pop remixes, and commercial hits from the resident DJ
Casual. Standard Soi Cowboy dress expectations.
Visitors who want a reliable, mid-range Soi Cowboy experience with a large lineup
Cash preferred (Thai baht). Credit cards accepted at some bars.
Price Range
Beer 160 THB, cocktail 220 THB, lady drink 200 THB, bar fine 1,000 THB
Beer ~$4.80/~4.30 EUR, cocktail ~$6.60/~6 EUR, lady drink ~$6/~5.50 EUR
Hours
19:00-02:00 daily
Insider Tip
The elevated back section offers the best view of the stage. Happy hour before 21:00 drops beer prices to around 100 THB. Peak season lineups are notably stronger than low season.
Full Review
Tilac's central location on Soi Cowboy is strategic. It sits right where the foot traffic peaks, between the anchor bars and the quieter ends of the strip. That positioning, combined with a consistently large lineup, makes it one of the most visited bars on the soi.
The venue is split into two sections. The main bar area wraps around the stage, putting most seats within touching distance of the performers. The elevated section at the back provides a wider view and is slightly quieter. Both areas are well-served by attentive staff.
The lineup is Tilac's strongest asset. On a peak-season weekend, 30 to 40 dancers rotate through shifts, which is a larger cast than most Soi Cowboy bars can muster. The quality is consistent, and the energy on stage reflects the numbers. During low season, the count drops but remains respectable.
Prices are standard for the soi. Beer at 160 THB, lady drinks at 200 THB, and a bar fine of 1,000 THB won't surprise anyone familiar with the area. Happy hour before 21:00 is worth arriving for, with beer prices dropping to around 100 THB.
Tilac doesn't have the theme of Country Road or the prestige of Baccara, but it delivers a consistently good experience. The bills are clean, the staff are professional, and the lineup makes it easy to spend an entire evening in one spot.
The Neighborhood
Center of Soi Cowboy, between the Soi 23 entrance and the Asok BTS end. Baccara, Dollhouse, and Shark are all within a few steps.
Getting There
BTS to Asok station or MRT to Sukhumvit station. Soi Cowboy connects Soi 21 (Asok) and Soi 23. Tilac is in the middle of the strip.
Other Venues in Soi Cowboy

Baccara
One of Soi Cowboy's flagship go-go bars with a large roster of dancers. Two floors with different atmospheres and regular show times.

Shark
Popular go-go bar near the Asok end of the soi. Known for an energetic atmosphere and competitive lady drink prices.

Dollhouse
Well-established venue with a loyal expat following. Offers a straightforward go-go format without the high-pressure tactics found elsewhere.

Suzie Wong
Burlesque-themed go-go bar with higher production values than most on the strip. Premium pricing reflects the decor and stage presentation.

Country Road
Country and western themed go-go bar that stands out visually on the soi. A solid mid-range option drawing a mix of tourists and resident expats.

Midnite Bar
Narrow go-go bar near the western end of Soi Cowboy with a single long stage. Lower drink prices than the flagship venues and a loyal late-night crowd.